When setting discounts, please pay close attention to the Law for Preventing Unjustifiable Premiums and Misleading Representations/Double Pricing.

Consumer Affairs Agency Double price labeling

No sales record or shortly after the start of selling

Discounts cannot be set if the selling period is less than two weeks. Selling without setting a discount for more than 2 weeks.

If you have a record of selling

When setting discounts for past “non-applicable prices”

*1. “Non-applicable price” is the selling price before the discount is applied.

The non-eligible price must have been sold at that price in the last two weeks from the date of the discount, and must have been sold at that price for at least four weeks in the last eight weeks.

If the selling period is less than 8 weeks, the applicant must have a track record of selling at the non-applicable price for a majority of the selling period.

To set a discount on a “non-applicable price” that is to be set in the future

It is necessary to ensure that the non-applicable price to be set in the future is set as the selling price.

You do not actually intend to sell at that non-applicable price, but you cannot display said non-applicable price and make the discounted price appear lower.

When selling at the fixed price after the discount ends and setting the discount again

Provide a period of at least 4 out of the 8 weeks of selling at the non-qualified price.